AI-powered digital experiences that convert | Sitecore

AI is deciding who gets discovered. Sitecore makes sure you're the answer.

Sitecore is a leading content and digital experience platform that connects CMS, DAM and AI-search visibility. See how AI describes your brand, fix gaps at the source, create trusted content at scale, and turn discovery into revenue.

One intelligent system, discovery to decision.

AI search - Powered by Scrunch

Win the AI-first buyer

Bridge AI discovery with personalized experiences to move buyers from search to engagement and conversion.

Digital Asset Management

Shape the message

Connect content, data, governance, and workflows so your teams can move faster without losing control.

Content Management System

Close the loop

Bridge AI discovery with personalized experiences to move buyers from search to engagement and conversion.

Content operations

Put content to work

Plan, create, manage, and reuse content more efficiently with connected operations built to support enterprise scale.

Audience and insights

Know your audience

Build a richer understanding of every customer with unified data and insights that reveal behavior, intent, and opportunity.

Conversion optimization

Build better experiences

Use experimentation and performance insights to continually refine experiences and improve conversion outcomes.

Show up and stand out in AI search

Scrunch, now part of Sitecore, works with your existing technology stack to reveal how AI describes your brand, where you're missing from buying conversations, and where you can improve. Then SitecoreAI puts those insights to work. Personalize every experience, and put agentic AI to work, closing the loop between AI discovery and customer acquisition.

Transform marketing ambition

Be the answer your customer trusts

Connect AI visibility with content creation and digital experiences so every customer interaction becomes an opportunity to grow.

Show up in AI answers

Buyers now ask ChatGPT before they ever reach your site. SitecoreAI structures your content, so AI engines find it, trust it, and cite it accurately, before your competitors are the answer instead.

Learn from the largest DX community

Thousands of practitioners, partners and MVPs have built on Sitecore for over two decades. Learn from their playbooks and shared expertise.

AI with guardrails built in

Approval workflows, brand-voice controls and enterprise-grade security define what AI can do and what stays human. Your team moves at AI speed. Your brand never leaves your hands.

Explore Sitecore events and webinars

Join upcoming events and webinars or watch sessions on demand with Sitecore experts.

Sitecore Symposium 2026

Join us November 10 to 12 in Orlando to explore the ideas and strategies helping marketers lead in the new era of AI discoverability and digital experience.

Building an AI-ready content foundation with DAM

Join Sitecore’s webinar on how metadata, taxonomy, and governance help evolve DAM from an asset library into an AI-ready content foundation.

Sitecore at DMEXCO Cologne 2026

Meet Sitecore at DMEXCO 2026 in Cologne, 23–24 September, and explore how leading brands connect content, data and AI to deliver better digital experiences.

DAM readiness for AI-powered discovery

Join Sitecore’s DAM readiness webinar to see how AI-powered discovery is changing content governance, discoverability, and the future of DAM.

Back-to-School Bootcamp: AI, Content & Customer Experience

Join Sitecore for Back-to-School Bootcamp: AI, Content & Customer Experience, a three-hour virtual summit designed to help marketing, digital, and customer experience leaders cut through the noise and focus on the strategies that will drive meaningful results in the year ahead.

Choosing the right DXP in the age of AI search

Learn how to choose a DXP that scales, delivers ROI, and prepares your brand for AI-powered discovery and AI search visibility.

The Latest Release and the Road Ahead

Join Sitecore experts to explore the latest product release, new capabilities, and what's coming next on the Sitecore roadmap.

Answer engine optimization: Opportunities brands are missing

Join Sitecore and guest speaker Nikhil Lai from Forrester to explore how answer engines determine authority, what drives long-term AEO success, and where to invest for lasting visibility.

See how brands are winning with Sitecore

Hear directly from organizations using Sitecore to modernize their digital experience, simplify complexity, and deliver measurable results.

How ENMAX transformed their digital experience

Shriners Children’s modernized care through DX

How GoTo Technologies modernized its digital experience

The backbone of AFL's martech stack

Powering Atkore's digital growth

Hexagon’s digital transformation

Transforming the Travel Money experience

Modernizing BOK Financial's digital experience

Analyst recognition

How leading analysts rate Sitecore solutions

Analyst firms Forrester, Gartner, and IDC consistently rank us highly in vendor assessments.

Sitecore named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms™
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Sitecore named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025
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How does AI describe your brand?

Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot and optimize how your brand appears across AI search.

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