Turn discovery into experiences that convert

SitecoreAI™ unifies content, data, and personalization in one enterprise-grade, AI-powered platform, helping teams deliver customer engagement and personalized experiences at scale. Add Scrunch to improve your visibility in AI search, so your brand shows up and stands out.

[Explore use cases](/content/platform/use-cases ""/index.html)

[AEO in action](/content/platform/ai-search ""/index.html)

AI that works the way your team does

From day one, AI agents draft, tag, translate, and activate content inside your workflows. You approve and publish. Brand and security guardrails are yours to set. Open by design, ready to extend.

Always Included

AI in every workflow, from day one.

20+ pre-built AI agents draft, tag, translate, and activate content without your team switching AI tools or losing context.

Built to Extend

Your processes. Your tools. Your way.

Open by design. Bring your own tools via API, build your own AI agents, ship your own apps, extend your ecosystem on Sitecore’s platform. That’s what Studio is for.

Enterprise-Ready

You set guardrails. Agents follow.

Role-based permissions, approval gates, and full audit logs keep your brand consistent and your team in control. Backed by enterprise-grade security and our partnership with Microsoft.

Marketer Directed

Agents prepare. You make the call.

Agents draft, tag, and prepare. You approve, refine, and publish. The output remains always on-brand.

The platform built around your team. Every capability working together.

Discover one connected, AI-driven DXP where content, data, and personalization work together from day one. Automate and streamline the work that slows your team down. Start where it matters most across the customer journey touchpoints and specific use cases, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.

SitecoreAI capabilities

Content Management SystemCreateDigital Asset ManagementOrganizeContent OperationsOrchestrateAudience and InsightsListenConversion OptimizationRespond

Content Management System

Content that moves at the speed of marketing.

Create, manage, and publish digital experiences faster with a CMS designed for high-volume, multi-brand, multi-region, and omnichannel delivery. As part of SitecoreAI, CMS connects directly to DAM, Audience Insight, and Content Optimization, making every experience easier to tailor, test, and update.

• Visual authoring and fast publishing built for fast‑moving teams
• Scalable delivery across brands, regions, and channels, including highly regulated industries like healthcare
• Built-in connection to personalization and testing across the platform

[Master the CMS](/content/platform/content-management-system ""/index.html)

AI stands for Already Included. Agents draft, tag, and translate in real-time.

Digital Asset Management

On-brand assets, ready for every experience.

Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.

• Centralized asset library with AI-powered search and tagging
• Rights, approvals, and governance built into the workflow
• Direct activation across content, campaigns, and channels

[Dive into DAM](/content/platform/digital-asset-management ""/index.html)

AI stands for Already Included. Search, auto-tagging, and metadata enrichment built in.

Content Operations

Bring clarity and control to every workflow.

Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.

• Connected briefs, workflows, and approvals in one place
• Strong alignment across teams, timelines, and production
• Shared context for content, assets, and execution across the platform

[Fuel your content](/content/platform/content-operations ""/index.html)

AI stands for Already Included. Agents draft briefs, route approvals, and chase the work forward.

Audience and Insights

Turn real-time signals into actionable insights and smarter action.

Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.

• Unified profiles that bring customer context into one view
• Real-time signals for smarter segmentation and targeting
• Governance and privacy controls built into activation

[Transform with AI](/content/platform/audience-and-insights ""/index.html)

AI stands for Already Included. Real-time signals turned into insightful segments.

Conversion Optimization

Make every user experience work harder.

Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.

• Real-time personalization based on audience and context
• Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
• Search and recommendations that help customers find what matters

[Power up your personalization](/content/platform/conversion-optimization ""/index.html)

AI stands for Already Included. AI-powered variant testing that uses machine learning to run experiments and learn what works.

Customize SitecoreAI your way with Studio

Extend SitecoreAI into your ecosystem. Automate workflows, build apps, and connect every tool that powers your customer experience.

Agentic Studio

Automate work with custom generative AI, LLMs, and gen AI agents.

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

What makes it possible:

• No token limits.
• Visual, no-code agent builder.
• Agents grounded in your brand context and guardrails.
• Clear reasoning and review at every step of the decision-making process.

App Studio

Turn ideas into working apps.

Build what your business needs, keep it private, or publish it to the Marketplace.

What makes it possible:

• A partner ecosystem ready to build with you.
• APIs and MCPs for AI-powered, agent-driven apps.
• A direct path to publish to Marketplace.

Marketplace

Extend SitecoreAI in one click.

Apps built by Sitecore, certified partners, and the community. Find what you need, install in one click, and start using it right away.

What makes it possible:

• Curated by Sitecore.
• Built by partners and the community.
• One-click install, governed by your admins.

Connect

Bring your tools together.

Connect CRM, analytics, and the rest of your stack to SitecoreAI so customer data and workflows stay in sync.

What makes it possible:

• Pre-built connectors for the tools you already use.
• Two-way sync for data and workflows.
• Govern access at the connection level.

Built by you. Powered by Sitecore.

SitecoreAI Customer Examples:

United Airlines delivers personalized travel experiences with Sitecore.

VELUX governs content across 190 sites with SitecoreAI.

WellSpan optimizes online user experiences with Sitecore.

Foodstuffs boosts digital agility and efficiency.

Analyst recognition

Sitecore was named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms™.

Sitecore was named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025.

Frequently asked questions

What is SitecoreAI?

SitecoreAI is a fully cloud-native SaaS digital experience platform that connects AI visibility and content management to personalization and conversion optimization. 20+ pre-built AI-powered agents help teams create, tag, translate, personalize, and activate content. AI capabilities are included from day one.

How is SitecoreAI different from a traditional CMS?

SitecoreAI connects content management with digital assets, content operations, audience insights, personalization, conversion optimization, and AI-powered workflows all in one platform. This allows marketing teams to create, manage, personalize, and optimize digital experiences seamlessly.

How does SitecoreAI deliver personalization at scale?

SitecoreAI uses AI and agents to generate localized, account-aware, and segment-specific content variants at scale. Brand guardrails keep every variation consistent, removing manual bottlenecks traditionally limiting personalization.

How does SitecoreAI keep AI-generated content on brand?

Marketing IQ provides agents a shared context across your content, brand, customers, and performance, ensuring approved voice, rules, and standards are maintained.

How does SitecoreAI allow marketers control over AI?

Teams use permissions, approval gates, and brand guardrails to control how AI and agents contribute to content and experiences. AI accelerates work while marketers remain in control.

How does SitecoreAI fit with the rest of my technology stack?

SitecoreAI connects with CRM, analytics, and other technologies through pre-built connectors and integrations, allowing data and workflows to move seamlessly across systems.

How does SitecoreAI balance AI, ease of use, and extensibility?

SitecoreAI combines built-in AI with marketer-friendly workflows and an open architecture, providing simplicity for marketers without sacrificing developers' flexibility to extend the platform.